I have been blessed with exposure by shipping lots of smaller products in a few years. As I have gotten exposed to product growth strategies and analyzed companies that have created an impact, I have realized that average teams often leave a lot of ammunition back in the idea junkyard. Achieving this impact was not possible solely with a design role. Hence, in 2021, I decided to step into the world of overall product strategy. Not just product management, not just product design but overall strategy. I also believe best practices need to be ingrained from day one, or bad habits die hard. That is precisely the reason I love working with early-stage companies. This article outlines a summary of what I believe I am built for.
What do I exactly mean by leaving a lot of ammunition back in the junkyard? It's important I clarify this. These could be many things. I'm not saying I want to do everything. But I want to be in a position where I can impact these levers if I want to. A few examples are thinking through self-reinforcing loops and not just funnels, thinking infrastructure and not specific use cases (zillions of use cases automatically become possible that way), thinking through micro user journeys in addition to macro-level journeys, thinking through user segments and not the entire user base, obsessing about activation as much as dropout, rollback of features as often as we push them, thorough post-launch strategy along with launch strategy, localized experiments (for example, a geographical expansion strategy), building with conviction and not just somebody's intuition, work on willingness to pay and then narrowing down on feature bucketing, fiddling with non-product prompts like emails and push notifications that work on user behaviour and jobs to be done etc. You get the idea.
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